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Data-Driven Experimentation
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Dashboard Overview
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Campaign and Canvas Analytics
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Assess User Engagement
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Evaluate Return on Investment
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Knowledge Check
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Summary
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Introduction to Braze Reporting and Analytics
Access and evaluate data analytics in the Braze dashboard
About this course
Braze empowers you to analyze and experiment with your data to enhance your customer engagement strategy–and the suite of Braze Data Platform tools makes it easier than ever. In this course, you'll explore the Braze data feedback loop, the benefits of experimentation, and the reporting capabilities available in Braze.
After completing this course, you will be able to:
- Explain how leveraging data for experimentation enhances your customer engagement strategy and how the Braze data feedback loop supports this process.
- Locate and identify your brand’s top-line performance data.
- Locate and identify performance metrics for individual campaigns and Canvases.
- Assess user engagement effectiveness using Braze Data Platform tools.
- Assess revenue performance using Braze Data Platform tools.