Data-Driven Messaging Strategy
Create a data-driven messaging strategy by leveraging testing, analytics, and reporting features in Braze
About this path
In this learning path, you’ll learn how to create a data-driven messaging strategy by leveraging the testing, analytics, and reporting features in Braze. You’ll learn where to find each of the analytics capabilities in your dashboard, how to create and interpret your reports, and the strategies for effective A/B and multivariate testing. You’ll also review a variety of use cases demonstrating how you can leverage your analytics to drive meaningful business results.
Introduction to Braze Reporting and Analytics
Access and evaluate data analytics in the Braze dashboard
FREE
20
*SUNSETTED/REDIRECTED 05/25* A/B and Multivariate Testing
Successfully set up A/B and Multivariate Testing to enhance messaging performance.
FREE
30
Automate Decision Making with Intelligence Suite
Automate decision-making with data-based insights.
FREE
5
*SUNSETTED/REDIRECTED 05/25*Optimize your Message Frequency
Fine tune your messaging frequency to strike the right communication balance with your audience.
FREE
10