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Introduction to Intelligence Suite
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Intelligent Selection
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Intelligent Timing
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Intelligent Channel
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Knowledge Check
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Summary
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Automate Decision Making with Intelligence Suite
Course 3 of 4 in Data-Driven Messaging Strategy
Automate decision-making with data-based insights.
About this course
The Intelligence Suite is a set of features built to help you answer the what, when, and who of your marketing campaigns by selecting the strongest message variant on the right channel, and delivering it all at the optimal time for each individual customer, at scale. Leverage the Intelligence Suite to make dynamic and data-driven decisions using AI.
After completing this course, you will be able to:
- Explain how Intelligent Selection automatically evaluates and acts on testing results.
- Explain how Intelligent Timing calculates optimal send times for each user.
- Recognize common use cases for dynamic audience filtering with Intelligent Channel.