Marketer

Master the Braze dashboard with tactical skills in campaign and Canvas set up, personalization, A/B testing, and more.

rate limit

Code not recognized.

About this path

This is under construction!

Forge your credentials in digital marketing and customer experience design by becoming a Braze Certified Marketer. Build in-demand skills, like audience segmentation, dynamic personalization, and customer journey orchestration. Then deepen your expertise in campaign optimization with channel-focused best practices and data analytics.

You’ll also learn how to use key Braze dashboard features like: Liquid, Canvas Flow, the Intelligence Suite, multivariate and A/B testing, reporting tools, and more.

The Marketer Learning Path covers the key knowledge and skills that are tested on the Braze Marketer Certification Exam. For more information about the Braze Marketer Certification Exam and how to register, check out our Marketer Certification Study Guide or visit the Braze Certification page.

verified

Get Certified

Once you've completed the courses in this learning path, take our Marketer certification exam.

*SUNSETTED/REDIRECTED* Segmentation
Target users with common behaviors using segments.
FREE
10
English Beginner
Liquid Fundamentals
Learn the basics of dynamic personalization and strategies for creating more tailored customer engagements
FREE
15
English Beginner include-in-search
Intermediate Liquid
Leverage intermediate Liquid features like conditional logic, content filters, and more.
FREE
15
English Intermediate include-in-search
*SUNSETTED/REDIRECTED 05/25* Connected Content Fundamentals
Leverage public and private APIs to pull relevant information into your messaging.
FREE
15
English Beginner
Campaign Setup
Create targeted messaging campaigns with Braze.
15
English Beginner include-in-search
*SUNSETTED/REDIRECTED 05/25* A/B and Multivariate Testing
Successfully set up A/B and Multivariate Testing to enhance messaging performance.
FREE
30
English Beginner
Automate Decision Making with Intelligence Suite
Automate decision-making with data-based insights.
FREE
5
English Beginner include-in-search
*SUNSETTED/REDIRECTED 05/25* Understand the Messaging Matrix
How to choose the right channels for your message.
FREE
5
English Beginner
*SUNSETTED/REDIRECTED* Email Onboarding: Achieving High Deliverability
Ensure your emails reach your consumers' inboxes with these best practices.
FREE
45 min
English Beginner
*SUNSETTED/REDIRECTED 05/25*Channel Subscriptions Overview
Learn how subscription states work with your messaging channels in Braze.
FREE
15
English Beginner
Introduction to Braze Reporting and Analytics
Access and evaluate data analytics in the Braze dashboard
FREE
20
English Beginner include-in-search
*SUNSETTED/REDIRECTED 05/25*Optimize your Message Frequency
Fine tune your messaging frequency to strike the right communication balance with your audience.
FREE
10
English Beginner
*SUNSETTED/REDIRECTED 05/25* Study Guide: Braze Certified Marketer Exam
Get exam ready and prepare to become a Braze Certified Marketer.
FREE
20
English Beginner