-
Overview of Frequency Capping
-
Frequency Capping Navigation
-
Use Case: Frequency Capping for Promotional Messaging
-
Adjust Send Frequency by Tag
-
Feedback Survey
*SUNSETTED/REDIRECTED 05/25*Optimize your Message Frequency
Course 12 of 13 in Marketer
Fine tune your messaging frequency to strike the right communication balance with your audience.
About this course
Understand how to set up a multivariate test for a campaign or Canvas Flow and assess your results.
After completing this course, you'll able to:
- Explain what frequency capping is and how it can help drive customer engagement
- Set frequency caps using the Global Messaging Settings
- Adjust send frequency by tag
- Evaluate a frequency capping use case for promotional messaging