Digital Strategist

Lead engagement data strategy and message optimization efforts that drive business outcomes.

About this path

Lead your brand’s engagement data and optimization strategies by becoming a Braze Certified Digital Strategist.

After completing this path, you'll able to:

Explain best practices for data management with Braze.
Develop a strategic plan for engagement data collection
Create behavior-based user personas and customer journeys that drive business value.
Use data to orchestrate dynamic and personalized customer experiences.
Analyze your campaign and canvas results to optimize your performance metrics.

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Get Certified

Once you've completed the courses in this learning path, take our Digital Strategist certification exam.

Schedule Exam Study Guide (PDF)