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User Journeys
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Meaningful Moments
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Case Study: Meaningful Moments
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Learning Activity
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Knowledge Check
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Summary
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User Journey Mapping with Meaningful Moments
Course 6 of 14 in Digital Strategist
Design action-driven customer journeys and meaningful moments
About this course
Learn how to create compelling user journeys and build towards meaningful moments for your customers. Create compelling user journeys and guide your customers towards actions that align with your business objectives. In this course, you’ll learn how to successfully map customer journeys that build towards meaningful moments for your target audiences.
After completing this course, you will be able to:
- Describe four common user journeys and how they align with a user actions and lifecycle stages.
- Explain what meaningful moments are and how you can leverage them to increase conversions.
- Apply user journey and meaningful moment framework to a sample brand.
- Create a user journey that encourages users to complete meaningful moments.