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Components Overview
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Message Component
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Delay Component
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Audience Paths Component
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Using Context Steps and Variables
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Decision Split Component
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Experiment Paths Component
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The User Journey So Far
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Action Paths Component
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Audience Sync Components
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User Update Component
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Knowledge Check
- More Canvas Features
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Introduction to Canvas Analytics
- Activity
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Orchestrate a Canvas
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Plan Two More Canvases
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Rate This Course
- Introduction
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Introduction
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Canvas Use Cases: 3 Common Customer Journeys
- Building a Canvas
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Use Case Overview
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Canvas Setup
Create Customer Journeys with Canvas
Course 1 of 4 in Journey Orchestration with Canvas Flow
This course offers a self-paced alternative to the Experience Orchestration with Canvas live training course
About this course
Learn the fundamentals of Canvas components and how you can combine them to build a customer engagement journey. This course also includes sample Canvas use cases you can use for inspiration.
After completing this course, you will be able to:
- Explain how Canvas enables you to orchestrate customer-centric messaging across channels and how it works from a high-level.
- Recognize three common customer journey use cases with Canvas (Path to purchase, onboarding, retention) across different industries (eCommerce, Streaming, Learning).
- Explain key functionalities of the Canvas entry wizard features (e.g., Entry Schedule types or Entry Audience settings).
- Explain what a Canvas component is, recognize different component types, and be able to connect them together.
- Explain the key steps you will need to complete when composing a message, adjusting delivery settings, and naming your message component in Canvas.
- Explain how a delay component works and the key steps you must complete to create one and adjust its delivery settings.
- Recognize opportunities to personalize and streamline journeys with the Context component.
- Explain how audience paths enable you to create personalized messaging experience for your customers and how to create an Audience Path Component.
- Explain how decision splits use yes-no logic to separate your users into different paths and the key steps to create one and adjust your target segments.
- Create an experiment paths component and set up your desired testing groups and distribution percentages.
- Explain how a full user journey could be orchestrated using Canvas and how a user exits the Canvas.
- Explain how an action path enables you to target customers based on specific activities and timeframes and how to create an action trigger and action path component.
- Explain how audience sync components leverage third-party ad integrations (like Google or Facebook) to create more connected cross-channel messaging for your customers.
- Describe key functionality and UI differences between Canvas and the legacy Canvas tool.
- Describe new analytics functionality with Canvas, including: multivariate testing, Canvas Details page panels and key stats, and component level data.
- Create a fully-formed Canvas using the Canvas tool based on a use case.
- Create a fully-formed Canvas using the Canvas tool based on two additional use cases.