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Introduction to WhatsApp Integration
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Account Setup Prerequisites
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Create a WhatsApp Business Account in Braze
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WhatsApp Conversations and Message Limits
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Quality Rating and Business Verification
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WhatsApp Opt-In and Subscription Management
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Knowledge Check
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Key Takeaways
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WhatsApp Setup
Build the key knowledge and skills required to set up and maintain your WhatsApp and Braze integration
About this course
Connect with your customers on one of the world's most popular messaging platforms by integrating WhatsApp with your Braze dashboard. This course provides a technical and operational foundation for launching your WhatsApp channel, starting with the essential connection between Braze and Meta. You will learn to navigate the account creation process, link your Meta Business Manager, and utilize the embedded sign-up flow to get your messaging live quickly and efficiently.
Beyond the initial connection, you will learn how to manage the ongoing health and compliance of your WhatsApp presence. We cover the specifics of message templates, conversation-based engagement, and the quality ratings that impact your sending limits. By mastering these platform requirements and subscription management tools, you will be equipped to send personalized, high-impact messages while maintaining a positive brand reputation and adhering to global opt-in policies.
After completing this course, you will be able to:
- Explain how WhatsApp and Braze connect and which actions you’ll perform on each platform.
- Describe where you can create WhatsApp message templates (Meta WhatsApp Manager and/or Braze WhatsApp Template Builder).
- Identify the Meta Business Manager and phone number you’ll use for your WhatsApp Business Account.
- Create a WhatsApp Business Account using Braze’s embedded sign-up flow.
- Explain how WhatsApp uses “conversations” and message limits to monitor end-user engagements.
- Explain WhatsApp’s quality rating and business verification systems and how to maintain a strong brand reputation.
- Manage your WhatsApp subscription states and ensure compliance with WhatsApp’s opt-in policies.