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Introduction to Campaign Planning
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Align Business Goals with Campaigns and Data
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Case Study: Lapsed User Campaign
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Campaign Planning Workbook
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Knowledge Check
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Summary
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Campaign Planning
Identify your brand's key use cases and the data needed to support them
About this course
When you onboard with Braze, you will engage in a campaign planning process. This activity helps identify key use cases for your brand and the necessary data required to support them. This approach establishes guidelines for your initial campaigns during onboarding and helps you determine the most relevant data to bring into Braze for optimal results. In this course, you will learn best practices for campaign planning and explore inspirational campaign planning exercises from companies across various industries.
After completing this course, you will be able to:
- Describe campaign planning and its importance in onboarding.
- Use best practices to determine which campaigns to execute during onboarding.
- Identify how a sample brand applied best practices to define its campaign strategy and the data needed for execution.
- Interpret completed campaign planning worksheets from various industries and use your insights as inspiration for your own campaign planning.