- Use Cases
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Welcome Journey
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Path to First Purchase or Engagement
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Abandoned Intent
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Promotions and Incentives
- User Journey Mapping Activity
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Canvas Essentials Journey Mapping Activity
- Survey
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4 Common Use Cases for Canvas
Strategize how four common use cases can work together in forming a personalized and cohesive user journey with your brand
This course introduces templated approaches for 4 common customer journeys in Canvas. The course concludes with an activity that will help you craft your engagement strategy across these use cases by applying what Braze calls “meaningful moments.” You’ll then practice building these Canvases in a sandbox dashboard environment.
Use cases taught in this course include:
- Welcome Journey
- Path to First Purchase or Engagement
- Abandoned Intent
- Promotions and Incentives